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Glenn Diesen via X

The mechanics of these corporate narrative changes is still somewhat opaque, but the narrative on Ukraine is changing – everywhere, all at once, and without acknowledging that anything changed.

The Economist reports that “Russia is slicing through Ukrainian defences” and Ukraine is subsequently “struggling to survive”.[1] Across the Western media, the public is prepared for defeat and painful concessions in future negotiations. The media is changing the narrative as reality can no longer be ignored. Russia’s coming victory has been obvious since at least the summer of 2023, yet this was ignored to keep the proxy war going.

We are witnessing an impressive demonstration of narrative control: For more than two years, the political-media elites have been chanting “Ukraine is winning” and denounced any dissent to their narrative as “Kremlin talking points” that aim to reduce support for the war. What was “Russian propaganda” yesterday is now suddenly the consensus of the collective media. Critical self-reflection is as absent as it was after the Russiagate reporting.

Similar narrative control was displayed when the media reassured the public for two decades that NATO was winning, before fleeing in a great rush with dramatic images of people falling off an airplane.